👋 HELLO NONPROFIT LEADERS
Don’t Let Your Donors
Disappear for Good.
Every lapsed donor is money left on the table.
This quick-win guide shows you how to bring them back before you lose them for good.
The step-by-step toolkit to win back lapsed donors—and keep them giving.
Trusted by 1000's of nonprofits
Donor re-engagement doesn’t have to feel like an uphill battle.
With the right approach, bringing past donors back is not only possible—it’s one of the fastest ways to strengthen your fundraising.
Your best prospects aren’t strangers. They’re the supporters who’ve already said, “I care about this.”
That’s why we created “Bring Them Back: A Quick Guide for Winning Back Donors.” This step-by-step toolkit gives you the practical strategies, templates, and guidance you need to reconnect with lapsed donors—authentically and effectively.
No guesswork. No awkward asks. Just a clear, proven path to rebuild lasting support.
Reconnect with Confidence:
Learn exactly how to approach
past donors with warmth and
authenticity.
Proven Templates & Tools:
Ready-to-use emails, letters, and
outreach scripts designed to
spark real reconnection.
Quick Wins That Last:
Turn past donors into long-term
supporters who fuel your mission
year after year.
“I met with a lapsed donor and the meeting went amazingly well. They doubled their previous donation, offered to help beyond giving money, and I gained new allies for my advocacy work. I’m so excited!”
Kathy Flaherty
Executive Director of
Connecticut Legal Rights Project, Inc.
Why This Matters Now
With funding for nonprofits shifting, and donor needs evolving, the smartest move is strengthening the relationships you already have. Investing in past supporters creates stability, trust, and sustainable growth.
Whether your supporters gave at an event, sponsored a friend’s walk, or bought a silent auction item, this guide will help you meet them where they are — and bring them back to your mission.
+ More powerful than chasing new donors.
+ Builds trust that lasts.
+ Shows supporters how much they matter.
Get the Guide Today!
“Tips from the Lab made a huge difference, especially starting early with a lapsed donor letter and personal thank-you touches. It was our best year-end ever!”
Mary Vandevord
President & CEO
at HeartLands Conservancy
What’s Inside the Toolkit
Step-by-step strategies and plug-and-play templates to re-engage donors with ease.
Step-by-step guidance to:
+ Build a re-engagement team (no big staff needed).
+ Spot lapsed donors—and identify why they left.
+ Segment with purpose for smarter outreach.
+ Reconnect with empathy and clarity.
+ Invite donors back with impact.
Tools that make it easy:
+ Donor Audit Tracker you can customize.
+ Editable invitation emails ready to send.
+ 4 tailored action plans for individual donor types.
+ Pre-written templates — swipe, edit, go.
Your Mission Is Too Important to Let Donors Drift Away.
Ready to welcome past donors back?
Grab the Toolkit today for just $13.50 (Reg. $27) — that’s 50% Off!
One PDF, endless possibilities.
