Your website is the first point of contact for potential donors, volunteers, and supporters.
Transform your website from overlooked to outstanding.
Live Online Workshop
High-Impact Nonprofit Websites: Best Practices and Strategies
Aug 19 – 23, 2024 @ 3 – 4pm EDT
This exclusive workshop, led by online marketing mastermind Scott Paley, will show you how to maximize your website for engagement, fundraising, and support, and manage your website strategy without overwhelming your team.
Scott Paley
Co-Founder & Chief Marketing Officer
Nonprofit Leadership Lab
4 website mistakes nonprofits make
Common website issues can easily lead to missed opportunities for engagement, deter potential donors, and diminish trust and credibility. Without a clear, user-friendly, and updated online presence, a nonprofit struggles to effectively communicate its mission, retain supporters, and drive crucial donations.
The “Cluttered” Website
Filled with too much information and too many navigation options, making it difficult for visitors to find what they need.
The “Outdated” Website
Not mobile-friendly, with outdated designs and lacking modern functionality, frustrating users and driving them away.
The “Confusing” Website
Fails to clearly communicate the nonprofit’s mission, goals, and impact, leaving visitors disengaged.
The “Frustrating” Website
Characterized by slow loading times, broken links, and difficult navigation, discouraging users from taking action.
Why do so many nonprofits struggle with their websites?
1. Lack of focus.
Think about all the different groups your website needs to serve: new visitors, donors, volunteers, beneficiaries, partners, media, job seekers, grant makers, policy makers, community leaders, alumni, and peer organizations.
2. Lack of clarity.
We need to clearly communicate our mission and impact, establish trust and credibility, facilitate easy engagement, foster personal connections, motivate actions like donations and volunteerism, attract press attention, enhance community building, facilitate feedback, and promote events.
3. Lack of knowledge.
Our websites must be easy to use, accessible to all, optimized for search engines, mobile-friendly, on-brand and visually engaging, fast-loading, secure, regularly updated, integrated with backend systems, and trackable for measuring performance.
4. Limited resources.
Nonprofits often operate with constrained budgets and staff, making it difficult to allocate sufficient resources for regular website updates, security measures, and overall maintenance.
Before you engage a web designer…
Our 5-day workshop will provide you with the essential strategies and tools to lead your organization in creating and maintaining an effective and engaging online presence.
your mission deserves a great website
Your website should be driving donations, engaging visitors, and clearly communicating your mission.
Over the course of five days, learn the critical elements of website structure, online storytelling, content strategy, and user experience. Discover fundraising hacks and best practices that enhance both engagement and donations, ensuring your website remains a dynamic tool for your mission.
Your organization deserves nothing less!
Hi there 👋
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Since 2017, we’ve helped more than 20,000
organizations thrive.
As the world’s best online program for board and staff leaders of smaller nonprofits who want to raise more money, build a 5-star board, attract more supporters, grow as leaders and managers, and live more balanced lives, we’ve had the privilege of helping thousands of nonprofit professionals across more than 100 different sectors.
Through our work, we’ve discovered the key elements of website structure, storytelling, and user experience that significantly impact nonprofit success.
By focusing on these areas, we’ve helped countless organizations transform their websites into dynamic platforms that drive engagement, donations, and mission fulfillment.
“Your website is your digital front door.” |
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Our “High-Impact Nonprofit Websites“ workshop is led by a powerhouse of nonprofit digital marketing, Scott Paley. His expertise will guide you in transforming your website into a dynamic tool for engagement and fundraising.
“Your website is your digital front door.”
Our “High-Impact Nonprofit Websites“ workshop is led by a powerhouse of nonprofit digital marketing, Scott Paley. His expertise will guide you in transforming your website into a dynamic tool for engagement and fundraising.
Meet Your Host
Scott Paley
Co-Founder and Chief Marketing Officer
Nonprofit Leadership Lab
Scott Paley is the co-founder of the Nonprofit Leadership Lab. Alongside Joan Garry, Scott created the Lab to address the unique challenges faced by small and medium-sized nonprofits, providing the resources and community support these leaders need to thrive. Under Scott and Joan’s leadership, the Lab has grown significantly, attracting more than 20,000 members committed to making a difference in the nonprofit sector.
With over 25 years of experience in digital marketing and website development, Scott has driven substantial growth and impactful results for renowned nonprofits such as the Innocence Project, Malaria No More, and the Simons Foundation. He has helped organizations build national and global movements and raise millions of dollars online. Notably, his work with the Million Mom March pioneered online grassroots marketing, mobilizing over 850,000 people to march for common sense gun laws within just nine months.
In just ONE WEEK, Scott will equip you with the skills to lead your organization in creating a high-impact website that drives engagement, donations, and mission success.
In just ONE WEEK, Scott will equip you with the skills to lead your organization in creating a high-impact website that drives engagement, donations, and mission success.
Every workshop I ever attended is of the highest quality and I have gained so much from each. Your presenters are knowledgeable and so very articulate – I’m impressed and inspired by their expertise and ease of discussing these issues! Thank you!
I love NLL workshops. Not only do I learn a lot, I have more fun at them than game night with friends. They are always interesting, creative, and dynamic. I look forward to each month’s topic.
It’s fun to be in the same virtual room with so many other nonprofit heros! There is such an encouraging and collaborative feel to the workshop — much better live than recorded!
This workshop is tailor-made for you if…
| You are a nonprofit leader who wants to enhance your website to drive more donations and engagement. | |
| You struggle to balance serving diverse audiences and meeting multiple objectives on your website. | |
| You need practical strategies to optimize your website’s user experience and design. | |
| You aim to maximize your limited resources to create a powerful, high-impact online presence for your nonprofit. |
Here’s the Day-by-Day Schedule…
(all sessions are recorded, so no worries if you can’t attend it all)
Assessing Your Website
Learn how to evaluate your website’s current effectiveness and understand the foundational elements required for a high-impact site.
Monday, August 19th from 3 – 4pm EDT
How Good Is Your Website?
| Gain clarity on the current effectiveness of your website and uncover specific areas for improvement. | |
| Learn what makes a website user-friendly, accessible, and secure setting a foundation for future enhancements. | |
| Engage with peers to share insights and solutions, building a network and collective wisdom for ongoing website development |
Customizing Your
Website
Learn how to align your website’s goals with your nonprofit’s mission and develop a strategic plan that meets the needs of your diverse audiences.
Tuesday, August 20th from 3 – 4pm EDT
Strategic Website Planning
| Ensure your website goals are in sync with your nonprofit’s mission and strategic plan for maximum impact. | |
| Identify and balance the needs of your key audiences, tailoring content to engage each group effectively. | |
| Create a comprehensive Website Strategy Brief that includes goals, target audiences, key metrics, and primary calls-to-actions. |
Storytelling Mastery
Learn effective storytelling techniques and develop a comprehensive content strategy to create engaging, mission-aligned narratives that resonate with your audience.
Wednesday, August 21st from 3 – 4pm EDT
Content Strategy and Storytelling
| Learn effective storytelling frameworks to create authentic, emotionally engaging narratives that resonate with your audience and drive action. | |
| Align your content with organizational goals, target audiences, and key themes, ensuring a cohesive and impactful online presence. | |
| Develop a content calendar to organize and manage your content effectively, and measure performance to continually improve engagement. |
Designing for User Experience
Learn best practices for designing key website pages and enhancing user experience to create a more engaging and accessible site for your visitors.
Thursday, August 22nd from 3 – 4pm EDT
Build an Amazing User Experience
| Discover best practices for essential pages, including the homepage, about us, programs, get involved, and donation page. | |
| Learn principles of intuitive navigation, design consistency, accessibility and mobile-friendliness to improve user engagement. |
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| Perform a website usability audit to identify areas for improvement and ensure your site is user-friendly and effective. |
Managing and Measuring Success
Learn how to collaborate with web professionals, maintain and secure your site, and measure its performance to ensure continuous improvement and success.
Friday, August 23rd from 3 – 4pm EDT
How Do You Know It’s Working?
| Learn how to work effectively with web professionals, from hiring to project management and maintenance agreements. | |
| Understand the overall website development process and how to make it successful. | |
| Discover key performance indicators (KPIs) and how to use analytics tools like Google Analytics 4 (GA4) to make data-driven decisions for continuous improvement. |
Plus, Early Bird Bonuses!
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Win a Personalized Website Audit |
Sign up for the workshop by Friday, August 9th at midnight ET for a chance to win a complimentary website audit performed by our host, Scott Paley. Five lucky participants will receive a detailed analysis of their site’s strengths and areas for improvement. Plus, everyone who signs up by the deadline will have the opportunity to watch and learn.
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Win a Personalized Website Audit |
Sign up for the workshop by Friday, August 9th at midnight ET for a chance to win a complimentary website audit performed by our host, Scott Paley. Five lucky participants will receive a detailed analysis of their site’s strengths and areas for improvement. Plus, everyone who signs up by the deadline will have the opportunity to watch and learn.
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One-On-One
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Sign up by Friday, August 16th at midnight ET to be entered to win a private one-on-one coaching session with Lab CEO and 14-year Executive Director Glennda Testone to work on your biggest challenge!
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One-On-One Coaching |
Sign up by Friday, June 7th at midnight ET to be entered to win a private one-on-one coaching session with Lab CEO and 14-year Executive Director Glennda Testone to work on your biggest challenge!
Register Now
There are two ways to access the workshop.
OPTION 1
Enroll for $149
This one-time fee includes full access to the workshop and all its resources, plus access to the recordings for at least 1 year.
Transform your website with practical actionable strategies at your own pace.
OPTION 2
Get It for Free
The workshop is FREE for all members of the Nonprofit Leadership Lab! The Lab costs just $49 per month, and you can cancel any time.
This is an incredible opportunity to continually benefit from our extensive resources and support.
Want your entire team to participate with a significant group discount?
Considering Joining the Nonprofit
Leadership Lab?
Founded by nonprofit legend Joan Garry, the Lab is the premier online program designed
specifically to support board and staff leaders of small and mid-sized nonprofits.
As a member, you’ll gain complete access to:
Considering Joining the Nonprofit Leadership Lab?
Founded by nonprofit legend Joan Garry, the Lab is the premier online program designed specifically to support board and staff leaders of small and mid-sized nonprofits.
As a member, you’ll gain complete access to:
| Monthly Workshops and Bootcamps: Covering essential topics like grant writing, fundraising strategies, online marketing, strategic planning, board governance, and more… | |
| Comprehensive Resource Library: Includes recorded masterclasses, expert seminars, Q&A sessions, downloadable templates, checklists, and other time-saving resources. | |
| The MOST Generous Community: Connect with a network of nonprofit leaders for invaluable support and networking opportunities. | |
| The Nonprofit Success Path: Assess exactly where your organization is on the path to thriving. Based on your assessment, we present the specific training and resources you need to take the next step. | |
| Support On Demand: Get timely advice and answers from our team of experts and fellow members whenever you need it. |
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| And More: Monitor your growth and track your achievements, access exclusive discounts and offers, implement a quick win, get book recommendations, access our job board… |
Ready to take your nonprofit to the next level?
Learn more about all the benefits and join our thriving community today!
Frequently Asked Questions
Who is this workshop for?
This workshop is ideal for nonprofit leaders, executive directors, and board members looking to lead the optimization of their website to attract, engage, and motivate supporters. It’s perfect for those wanting to enhance their digital presence, improve storytelling, and increase online donations.
What if I can’t attend the live sessions?
No problem! If you enroll for $149, you will have access to all the workshop recordings for at least one year after the workshop is complete. This allows you to learn at your own pace and revisit the material whenever you need.
And, if you join the Lab, the recordings will be available to you for as long as you remain a member.
What are the benefits of joining the Nonprofit Leadership Lab?
By joining the Lab, you gain access to:
- Monthly workshops (just like this one) on essential topics like grant writing, fundraising strategies, board governance, and volunteer management.
- A comprehensive library of masterclasses, expert seminars, and Q&A sessions.
- The Nonprofit Success Path with downloadable templates, checklists, and resources.
- A generous community of nonprofit leaders for networking and support.
- On-demand support from our team of experts and fellow members.
How does the free access to the workshop work for Lab members?
Lab members can attend the ‘High-Impact Nonprofit Websites’ workshop for free as part of their membership. Membership is $49 per month, and you can cancel anytime. This provides ongoing access to all the resources and support the Lab offers, including unlimited access to workshop recordings.
Can I really cancel my membership at any time?
Yes, you can cancel your membership at any time without any penalty. We believe in providing value, and we want you to stay because you’re benefiting from our resources, not because you’re locked into a contract.
Monthly members pay for the Lab just one month at a time and can cancel any time you want. If you sign up for an annual plan, you can cancel any time during the year with no further payments (though you’ll remain a member for the year you already paid for).
Once you cancel your account you will retain access to the Lab until your current monthly or annual subscription period ends. You can, of course, rejoin during any future open registration period at whatever the current price is at that time.
What makes this workshop different from other board training programs?
First of all, it is AMAZING what you’re going to accomplish in just one week!
This workshop is led by Scott Paley, a digital marketing expert with over 25 years of experience. In just one week of focused learning, you will gain actionable strategies and practical steps to transform your nonprofit’s website, improve engagement, and boost online donations.
What if I have more questions or need support?
If you have any questions or need additional support, feel free to reach out to us at support@nonprofitleadershiplab.com. Our team is here to help you every step of the way.
We Will Be Here To Support You ALL THE WAY
The ‘High-Impact Nonprofit Websites’ workshop is designed to provide you with the tools, strategies, and support you need to create a powerful and effective website.
If you want to transform your website, engage more visitors, drive donations, and effectively communicate your mission, then I invite you to say “yes.”
Yes to expert guidance. Yes to practical strategies. Yes to a high-impact website.
We look forward to being your guide throughout this journey.
Click the button below and enroll now. We’ll see you inside the workshop.
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Remaining Time to Enroll
Day(s)
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Hour(s)
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Minute(s)
:
Second(s)
Questions?
Email: support@nonprofitleadershiplab.com